6 steps to a simple marketing plan
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lexis clicks
doing online marketing By lexis clicks
Published on 4/11/11
At LexisClick Online Marketing we’re great believers in keeping life simple – especially plans, because if they’re not easy to follow, we won’t use them!
6 steps to a simple marketing plan
At LexisClick Online Marketing we’re great believers in keeping life simple – especially plans, because if they’re not easy to follow, we won’t use them! And that’s particularly true of marketing plans. Typically there are two types of plan, the one that you’re asked to produce for your bank manager and the type that you actually use.
A marketing plan can run into many pages or it can be as simple as a month by month plan of what you intend to do, but basically it should include where you are now, what your budget is, where you’d like to be and how you’re going to get there – and that’s about it.
Most people jump in with the ‘action plan’ but with a little bit of extra effort you can build a comprehensive marketing plan that will guide you and keep you on track. Once you have a plan in place, you can invest your time, energy and motivation into making your business a success. Whether you are a one-person shop or part of a good-sized company, having a marketing plan can help your business prosper.
As you complete the 6 steps you’ll complete the research that will allow you to put together a comprehensive plan. The 6 steps are:
1. Analysis / audit 2. Objectives 3. Strategy 4. Action plan 5. Measuring 6. Marketing Plan
After the initial plan is developed, treat it as a work in progress. Tweak and adjust as needed in response to changing conditions. Many companies update marketing and business plans annually when developing budgets for the coming year.
The Chartered Institute of Marketing and Business Link are good resources if you want to have a go at developing your own plan. But if you want to take your online marketing to the next level, and need a bit of extra brain power, we can help you develop a marketing plan, just give us a call for a chat about how we can help you business develop and grow.
LexisClick is a digital marketing company based in Bournemouth, specialising in helping ambitious businesses achieve their objectives, through effective online marketing. We specialise in web design, SEO services and advertising. For further information contact us on 01202 788333 or visit www.lexisclick.com.
A marketing plan can run into many pages or it can be as simple as a month by month plan of what you intend to do, but basically it should include where you are now, what your budget is, where you’d like to be and how you’re going to get there – and that’s about it.
Most people jump in with the ‘action plan’ but with a little bit of extra effort you can build a comprehensive marketing plan that will guide you and keep you on track. Once you have a plan in place, you can invest your time, energy and motivation into making your business a success. Whether you are a one-person shop or part of a good-sized company, having a marketing plan can help your business prosper.
As you complete the 6 steps you’ll complete the research that will allow you to put together a comprehensive plan. The 6 steps are:
1. Analysis / audit 2. Objectives 3. Strategy 4. Action plan 5. Measuring 6. Marketing Plan
After the initial plan is developed, treat it as a work in progress. Tweak and adjust as needed in response to changing conditions. Many companies update marketing and business plans annually when developing budgets for the coming year.
The Chartered Institute of Marketing and Business Link are good resources if you want to have a go at developing your own plan. But if you want to take your online marketing to the next level, and need a bit of extra brain power, we can help you develop a marketing plan, just give us a call for a chat about how we can help you business develop and grow.
LexisClick is a digital marketing company based in Bournemouth, specialising in helping ambitious businesses achieve their objectives, through effective online marketing. We specialise in web design, SEO services and advertising. For further information contact us on 01202 788333 or visit www.lexisclick.com.