Everyone wants to smell good. Much like buying clothing, the scent you choose should fit your personality and lifestyle because it can speak volumes. 5 Top tips to create an outstanding email marketing campaign from LexisClick Online Marketing.
To help you create an outstanding email marketing campaign, here are 5 top tips from the LexisClick Online’s E-marketing team:
- Personalise your emails. By simply starting your email with “Hi [reader’s_name]” instead of the boring “Hi”, you can increase both your reading and click-thru rates. This way your readers feel like they already have a relationship with you as you’ve addressed them by their first name.
- Include multiple calls to action. What is it you want people to do after reading your email – click on a link, visit your website? Make sure all roads lead logically to your call to action. Remember, if you confuse them, you are going to lose them.
- Integrate your email marketing campaign with the rest of your online marketing activities. Include links to your social media sites as well as your blog. Your signature is a great place to do this. The more often you repeat your message the more powerful it becomes.
- Write about one topic. People's attention span online is short - about 8 seconds for the average email. Work this to your advantage by only writing about 1 subject. Put the most important thing first, get to the point and be brief!
- The Preview pane. Always have some interesting content at the very top of your email, as this is the part that will show in the preview window of your subscribers email program. If it’s interesting enough, then your subscriber will open your email and continue reading.
At LexisClick Online Marketing we offer two levels of service for email marketing. If you’re happy to manage your own email marketing, we offer self service access to a market leading email marketing platform, from as little as £370 for a 12 month campaign (plus send rates). Alternatively if you’d like to hand it over to someone else to manage we offer a fully managed campaign option for both your emails and e-newsletters. Follow us on twitter at LexisClick for regular tips on email marketing, seo, adwords and much more or our blog.
LexisClick are a search engine optimisation company and online marketing company specialising in SEO, PPC campaign management, web design and email marketing for fast growing companies. We have considerable experience in SEO and are happy to cover any size of project. We’ve optimised everything from microsites with less than 10 pages of content to portals with many thousands of pages. Our Bournemouth based web designers specialise in web design services for B2B & B2C companies.
Call us today on 01202 788333 for a chat to discuss how we can help you grow and develop your business.
Lexis Click Online Marketing
Venator House
9 St Stephen’s Court
15 – 17 St Stephen’s Road
BH2 6LA
Phone: 01202 788333